Playmates continues as TMNT toy master
By Staff -- Playthings, 10/28/2009 12:49:00 PM
COSTA MESA, Calif.—Playmates Toys will continue as global master toy licensee for the Teenage Mutant Ninja Turtles under the property’s new controller, Nickelodeon & Viacom Consumer Products, the toymaker said today.
The long-term partnership allows Playmates Toys to continue its 20-year history with the Turtles brand. The alliance also lets Playmates “execute on its strategy to maximize global toy rights in partnership with renowned brands that leverage entertainment across multiple-media platforms worldwide,” the company said.
"We are very excited about our new partnership with Nickelodeon, which broadens the scope of creative inspiration for Playmates," said Lou Novak, President, Playmates Toys. “We are proud to continue our long-standing commitment of making innovative, fun toys based on the beloved Turtles that have entertained generations of kids around the world.”
Nickelodeon purchased the merchandising rights to the Teenage Mutant Ninja Turtles earlier this month from licensor 4Kids Entertainment.
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