Fiesta increases Paul Frank plush assortment
By Staff -- Playthings, 10/28/2009 1:27:00 PM
COSTA MESA, Calif.—Fiesta has created a new line of plush toys based on Paul Frank Industries’ Julius characters as part of an increased licensing push for the property.
Joining Fiesta’s Knitted Monkey collection launched earlier this year, the toymaker’s new assortment features known Paul Frank personalities as well as pillows featuring popular characters Julius and Skurvy (a skull and crossbones character, pictured).
“The art of gift giving has always been a focus of our design intention. Our plush toys have been specially created with love in the hopes that they are given as gifts, then hugged and snuggled by kids all over the world this holiday season.” said Ryan Heuser President and Co-Founder of Paul Frank Industries.
The Paul Frank plush toy collection includes: 15-inch and 18-inch traditional plush made of polar fleece of Classic Julius, Devil Julius and Studious Julius; 12-inch polar fleece Character Heads of Julius (in Classic, Devil and Punk Rock styles) and of Skurvy; 6-inch Character Heads of Julius (in Classic, Devil, Punk Rock, Brave Face and Zipper Mouth styles) and Skurvy; and 8.5-inch Julius Magic Mitts bath mitts.
The line is currently available at Paul Frank retail stores and specialty retailers nationwide.
Paul Frank Industries will announce additional licensees in the near future as a result of its strategic partnership with licensing agency, Gator Group, the company said.
Talkback
Related Content
Related Content
