Cookie Jar unveils on-demand kids TV site
By Staff -- Playthings, 11/3/2009 9:49:00 AM
BURBANK, Calif.—Cookie Jar Entertainment today launched Jaroo.com, a Hulu-style website offering on-demand children’s television programming.
The new free premium video destination for kids of all ages will initially offer over 50 TV series from Cookie Jar’s content library, with more than 500 episodes available on-demand. Its roster of shows runs from longtime favorites such as Inspector Gadget, The Adventures of Paddington Bear and Madeline, to more recent series Horseland (pictured), Liberty’s Kids and the live action show Cake. In addition it will host the exclusive U.S. premiere of Mona the Vampire.
New episodes and shows will be added daily, with more than 2,000 episodes offered over the next three months, according to the company. Future plans see the site adding programming from other TV distributors, as well as original made-for-the-Web content.
“What makes Jaroo.com truly special is the breadth of popular kids shows available in a single one-stop location,” said Kenneth Locker, Senior Vice President Digital Media, Cookie Jar Entertainment. “Jaroo.com not only offers the largest variety of kids programming, but the site was specially designed to be easily navigated and hosted in a kid-safe, kid-friendly environment. It’s for kids and fans alike.”
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