Upper Deck plans 'Kitty' card game

By Staff -- Playthings, 10/15/2009 1:35:00 PM

CARLSBAD, Calif.—Upper Deck has signed on to market a Hello Kitty trading card game.

The first release in a multi-year deal with Sanrio Global Consumer Products, Upper Deck’s TCG will, in addition to traditional trading cards, include collectible figures and stickers. It is scheduled to reach retailers in March 2010.

“We are so excited to be adding such a global icon to our product portfolio,” said Margeaux Sullivan, Upper Deck’s Hello Kitty brand manager. “Hello Kitty has been charming girls of all ages around the world for more than three decades and we look forward to helping her celebrate her 35th anniversary."

Plans call for Upper Deck to issue three Hello Kitty-related releases in 2010.

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