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Let’s hold ToyCon in Washington, DC
August 23, 2007
Well there it was. The first sentence in the first paragraph in a major story on the just concluded summit between the leaders of Mexico, Canada and the U.S. reads as follows: “North American leaders wrapped up a summit in Montebello, Quebec, Tuesday with an agreement to block imports of unsafe toys and a commitment to balancing border security and trade.”
Wow! Toys are now more important than border security and trade. It’s even more important than Canada’s recent claim to authority over the Northwest Passage. They couldn’t agree on that one.
Who would have thought that our industry would have such a high profile? It’s surreal. Well, all I can say is that when the toy industry becomes fodder for world leaders, we are going to be in for a bumpy ride. We are also going to have to step up how we manage our industry on the political side.
For starters, I think all of us in the industry need to get to know our political leaders and regulatory agencies a whole lot better. One way to enhance that process would be to hold the next ToyCon in Washington DC. For those of you who are unfamiliar with ToyCon, it is the leadership conference put on annually by the toy industry (if you have not attended, you may want to consider it. It’s stimulating and enjoyable.). Having ToyCon in Washington will put us in town with the political elite and afford a chance for them to visit with us and us with them.
TIA, is it too late to make this happen?
Posted by Richard Gottlieb on August 23, 2007 | Comments (0)
