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Do kids still watch lots of TV?November 4, 2009
Wrong! Kids are watching more television than ever. At least that is what a New York Times article aptly entitled, “Children Watch More TV Than Ever” had to say: “Nielsen reported last week that children ages 2 to 5 spent nearly 25 hours a week watching television, the highest figure on record. They spent an additional seven weekly hours watching DVDs, playing video games, and watching TiVo-style time-shifted television.” So, the message is that, at least for the 2 to 5 year old crowd, don’t give up on television as a source of advertising. In fact, embrace it. It’s still very much with us. Posted by Richard Gottlieb on November 4, 2009 | Comments (1)
November 4, 2009
In response to: Do kids still watch lots of TV? Scott Traylor commented: Hi Richard, I've been reading similar reports from Nielsen, one on teen TV viewing released this past June, but I am not as convinced. I am sure kids are still watching TV, but my anecdotal evidence suggests kids are participating more with interactive screens (computers, video games, the Internet, handhelds, the iPhone, and the screened toys) than passive ones (television). I also question Nielsen's ability to objectively report on any age and their TV viewing habits since reporting higher numbers has a financial benefit to the broadcasting industry. In addition, since September 28th there has been one less preschool channel for 2 - 5 year olds to watch, since the Noggin channel went black and its assets were folded into Nick Jr. The report to be on the look out for is the 5 year media study, due out this coming January 20th, by the Kaiser Family Foundation. This will be the KFF's third study released, spanning 15 years of kids and media research. The last two were extremely insightful and objective, and many people I know who follow kids trends and media trends are eagerly awaiting this one as well.
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I, for some crazy reason, thought that kids were watching less television. What with so many distractions like the Internet, cell phones and video games, I assumed that television watching among children was in a steep decline. No more glossy stares; no more drool and no more incoherence as they laid on the couch watching yet another cartoon show.