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New Words and New Ideas
December 20, 2007
Schott’s Miscellany is one of those weird/fun books I love. Written by Ben Schott, it’s a collection of interesting little facts.
This year’s edition has a section on new science, technology and Internet words. Some of these lend themselves to our industry so I thought I would share them and my comments on them with you.
- Exergaming – “the unlikely combination of computer games and exercising.” Just ask Fisher Price about this one. They are having a huge year with “Smart Cycle”.
- Meganiche – “based on the idea that because of the sheer scale of the web, even a relatively rococo subject area can attract significant web traffic.” I think we are going to see more and more niche players in the toy industry who pick out one narrow segment and mine it.
- Crowdsourcing – “where companies use the expertise and resources of the online community to solve a problem.” Certainly is cheaper, and maybe more effective, than doing focus groups.
- Witricity – “wireless electricity that could be used to power a laptop over a room-sized distance.” What a great concept to be used with toys.
Posted by Richard Gottlieb on December 20, 2007 | Comments (0)
