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The Soul of the Toy Industry
February 25, 2008
I sometimes like to think of the toy industry as a person and its various disciplines as its body parts. So, for example, I once compared salespeople to a nerve synapse and a beating heart when I wrote:
Why should we care about sales? Because sales is the synapse in the toy industry’s nervous system; it is the vital heart that pumps commerce; it is the junction of buyer and seller. Sales make the difference between whether great products make it to market, whether companies continue to exist, and whether people keep their jobs.
In a similar vein, while at the TOTY awards banquet I looked around the room and mused to myself that the various CEO’s, CFO’s, COO’s, Presidents and Vice-Presidents in attendance constituted the industry’s brain. And just so no one feels left out, we can say that logistics are the legs and operations are the arms. In fact, I think in an earlier position I was, for a short time, a pituitary gland.
Okay, that was silly but in all seriousness, I do think that during Toy Fair I found the industry’s soul. It was at the Game Inventor’s Get Together at O’Connell’s Pub.
Over the course of the evening, there were probably in excess of two hundred people at the party and they were having a great time. They were talking freely, laughing freely, eating freely and yes, drinking freely. Most importantly, they were playing games.
It must have been a bit like those bohemian parties you read about that took place in 19th century France. The artists would bring their models to the Artist’s Ball and have themselves a time. In this case, instead of models the inventors brought their inventions.
I had to laugh to myself as I was attempting to introduce an inventor to someone with whom I thought he needed to meet. Rather than paying attention to his new acquaintance, his gaze remained locked on a group of people who were playing a game he had invented. He had that moonstruck look of someone deeply in love . . . with his game.
Obviously, the inventors and designers of the industry love what they do and what they create. So, at least to me, these people who invent and design the new toys, games and trends are the very soul of the industry. They are its passion. They are our future.
Posted by Richard Gottlieb on February 25, 2008 | Comments (21)