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Finding romance over a board gameApril 30, 2009
A lot of people came (200 or 300) and it was actually a lot of fun. At the time, I thought about how much adults love games and why there was not more of this sort of thing.
Well, it appears, at least according to an AP article, “Shortest pickup line takes nation: 'Wanna play?'” that adults are very much into playing games and using them as a vehicle to find, of all things, looooooooove.
Here is what the article has to say:
Connect Four, Hungry Hungry Hippos and Twister are the new alternatives to speed dating, nightclubs and staying home alone. PlayDate, a monthly social event held in more than 20 cities, is catching on among adults weary of the usual nightlife. They play old-school board games, Double Dutch and hold dance-off contests in a throwback to youth. And some pick up a few phone numbers along the way. … PlayDate has since grown from 80 friends to more than 500 strangers who regularly attend monthly events in Houston, Los Angeles, Seattle, Philadelphia, Chicago and other cities.
What a great idea and what a lot of fun. It makes you wonder whyboard game companies aren't using vehicles like this to build brand awareness and sales. Smart companies will contact PlayDate or Nate Scheidler at The Chicago Board Games Meetup.
Posted by Richard Gottlieb on April 30, 2009 | Comments (2)
April 30, 2009
In response to: Finding romance over a board game Nate Scheidler commented: The big piece to the puzzle I'll offer is variety. The people attending these events are looking for something new. In talking with some of my fellow organizers, this is the theme that struck me as common. While the customers are playing traditional games, they are playing them in the context of an alternative social activity. Retaining them means offering a consistently changing yet positive experience every time. There's a very tricky social formula hidden in there, one that we are just beginning to uncover.
April 30, 2009
In response to: Finding romance over a board game Mike Hungerland - PlayDate Orlando commented: Hi Richard, thanks for running the article! The appeal of game nights really boils down to one simple truth: games are the ultimate icebreaker.
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