               Out of the Toy Box
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Toy FadsJanuary 23, 2008Those of you who read this blog and my columns know that I find our industry worthy of study and commentary. We are serious people engaged in serious work. By shaping the way children play, we shape, we reflect, and we anticipate the way the next generation of adults will function. No less (and maybe more) than great writers, philosophers, and generals, we help write the future of the world. It was therefore with some pleasure that I read a January 20, 2008 New York Times article by John Schwartz with the wonderful title “The Joy of Silly.” Here are a couple of quotes I like: “. . . Toy fads [are] ‘a surprisingly serious subject…the toys that make it big say a lot about the societies that love them.” “I’m not sure that fads aren’t fertilizer to American culture.” Ray B. Browne, founder of The Journal of Popular Culture Sometimes we are surprised when individuals, institutions, the press and even governments criticize us for the impact we have on children's behavior. After all, we think, we are just making toys. Well we are but we are also changing lives and impacting the future. Everyone else seems to recognize that. Maybe it's time we did as well. Posted by Richard Gottlieb on January 23, 2008 | Comments (6)
January 23, 2008
In response to: Toy Fads antonio jarimba commented: Hello Richard: Thank you for the NYT link. You are doing an excellent job. It helps me alot, it just shows me that i am in the right direction with my projects. I read all the comments about "the joy of silly". It nice to hear that peopple want to have fun. Looking forward to more happy news.
January 23, 2008
In response to: Toy Fads Joey commented: Hi Richard,
January 30, 2008
In response to: Toy Fads Frank commented: Mr. Gottlieb:
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