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Printies: Paradigm Shifter #3

February 25, 2009

In my previous blog entries, I spoke about two of three products that I saw over the course of my visits to the Dallas, Hong Kong, Nuremberg and New York toy shows. I see all three as true paradigm busters for the toy industry. These products are, I fully believe, harbingers for how toy companies will do business in the future.

 

The third of the three, and the one I will talk about today is “Printies” from Techno Source. What I like about “Printies” is that it shows the way for how toy manufacturers may eventually bypass the entire factory based manufacturing process. In short, every kid’s bedroom could become a potential mini manufacturing center.

 

Here is how the New York Times described it: “Using their home PCs, inkjet printers and special patent-pending Printies(TM) fabric sheets, children can bring their online designs to life as soft 3-D collectible stuffed toys. It's simple: design online at MyPrinties.com, print on both sides of "Printies" fabric sheets with any inkjet printer, tear along the perforated shape and pop out the Printies design, stuff it and put it on display!”

 

Using cloth is only the beginning. 360 degree printers that could extrude plastic toys are already available but carry a hefty price point. Costs are, however, coming down and in a few years we may see 360 degre printers becoming as ubiquitous as their ink based cousins.

 

When that happens, remember that Techno Source led the way. Great job Techno Source!

 


Posted by Richard Gottlieb on February 25, 2009 | Comments (4)


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February 25, 2009
In response to: Printies: Paradigm Shifter #3
toy buyer commented:

I went to the My Printies site. They look awful. My kid has better taste than that.




February 25, 2009
In response to: Printies: Paradigm Shifter #3
John commented:

Wonder which company will be first to come out with a home version of a rapid prototype machine?




February 26, 2009
In response to: Printies: Paradigm Shifter #3
Nate Scheidler commented:

While I can agree that the stock designs on the website are pretty poor, I can see this become more than a toy... I could see it becoming the new lemonade stand. I could see it opening up the idea of business ownership in a more complex manner at an early age. A parent who purchases this product would be wise to encourage this in their child. It could teach a lot about product management and responsibility. Try to let them make decisions as much as possible... the more they "own" this, the more they'll want to develop.




February 26, 2009
In response to: Printies: Paradigm Shifter #3
webmaster commented:

I don't think the point is the stock designs but rather giving kids the tools to make anything they want.





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