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Beyond HispanicMarch 12, 2008Throughout the history of the In much the same way, we would also have considered, depending upon when we lived, recent arrivals from The interesting part is that we really no longer think of any of those groups as being a distinct demographic. Rather, we consider them as just another thread in the American fabric. There passage from distinct demographic to part of the majority not only changed them but changed how we defined the tastes and tendencies of that majority. We, as a nation, are currently digesting our newest wave of immigrants. This time, however, they come from Central and One place to start is to consider the reverence Hispanic culture has for grandparents. At a time where the grandparent population is exploding, it might be a good idea to consider keying in on that age group, no matter what ethnic group, with products that appeal to them and how they want to connect with their grandchildren. Another place to look is at Hispanic holidays. Just as Cinco de Mayo has become distinctly American, isn’t it possible that the Day of the Dead and Three Kings Day may become as much a part of mainstream US culture as Halloween and Christmas? There is a lot to think about. Posted by Richard Gottlieb on March 12, 2008 | Comments (0)
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