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Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day

November 2, 2009

I have written in the past about the enormous impact that toy inventors have on society. Toy inventions have a steady and prolonged impact on children and they can therefore help shape the future of the world.   Adults choose careers and even clothing styles based upon the toys they favored as children. (If you doubt this, take a minute to talk with an architect and ask them what they played with as children. I bet an Erector Set, Lego or some other construction toy will immediately and passionately be mentioned).

Reuben Klamer, this year’s Toy and Game Inventor Lifetime Achievement Award winner, has had such an impact on children and the world. Klamer certainly deserves the award if only for The Game of Life. Think about how many people you know who played this game and thereby learned important first lessons on how to make their way through a free market economy (and you thought it was just a game.) 

They had to make decisions on everything from college, stocks, insurance and even retirement. These decisions in the game had quality of life consequences, just as they do in real life. 

Klamer did far more than just The Game of Life. As the Toy Industry Hall of Fame puts it in the Klamer’s bio: 

His other major toy credits are the Fisher-Price 1-2-3 Roller Skates, the classic trainer skates; the Art Linkletter Hoop; Gaylord the Walking Dog (Ideal); Moon Rocks (Hasbro); Dolly Darlings (Hasbro); Erector Constructor Sets (A.C. Gilbert); Busy Blocks and Zoo-It-Yourself (Tupperware) and no-glue "snap-together" hobby kits (Eldon Industries). Mr. Klamer also pioneered the worldwide use in toys of an unbreakable plastic called polyethylene. He founded Reuben Klamer & Associates in Beverly Hills in the 1960s, which he renamed Reuben Klamer Toylab® upon his relocation to La Jolla, California in 1983.

 The award will be presented to Reuben at this year’s TAGIE Awards banquet to be held in Chicago on November 20, 2009. I will be in attendance and I hope you will as well. Here is a link to the TAGIE Awards website if you want to know more.

Congratulations Reuben and thank you.


Posted by Richard Gottlieb on November 2, 2009 | Comments (15)


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November 2, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Kim Vandenbroucke commented:

And it sounds like Reuben certainly deserves the recognition. I know I'll be there!




November 2, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Colleen McCarthy-Evans commented:

Oh man, moon rocks were magic!




November 3, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
bruce lund commented:

Congratulations Reuben! Well said Richard.
He da man!




November 5, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Andew Loren Klamer commented:

Congratulations Dad! Looking forward to your big day and very proud to be there with you! Andrew




November 5, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Jonny Blu commented:

A well deserved recognition for not just a great inventor, but a great guy! I'll be there to cheer on my Dad! Great article Richard!




November 5, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Pamela Klamer Singer commented:

What a wonderful tribute! Congratulations to a great inventor, Dad, and Grandpa!




November 6, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Mike Hirtle commented:

...and Reuben is one of the nicest people in the industry.

Nice article Richard. See you in Chicago




November 6, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Mary Couzin commented:

Terrific article, Richard. After we announced that Reuben would be honored for Lifetime Achievement, we heard over and over what a great man he is - a giant and a gentleman in our industry! It is our honor to honor him!




November 7, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Bob Schwartz commented:

It's impossible to over estimate the impact of Reuben's efforts. I grew up in a family that played Park & Shop, Life and other games on a weekly basis. I even remember spending time playing Life solo or making my own variants. It's wonderful to hear that Mr. Klamer's contribution is being recognized now, but my family has never forgotten his design and the countless hours of fun we experienced together.




November 9, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Reisa Schwartzman commented:

"Played the game of life with my parents, my sister, my friends and my kids! It was always a lot of fun but it always help start great conversations about our goals and desires in life. Thanks Reuben for all the hours of great memories." from Griddly Games




November 9, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Anita D. commented:

My family loves the Game of Life. We still have our original copy, which is pretty worn out from use. I'm looking forward to purchasing the newest version to play with my nieces and friends. I hope Hasbro will have some to play with at the Chicago Toy and Game Fair. Thank you Mr. Klamer!




November 12, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
George Burtch commented:

Congratulations to Reuben on his lifetime of achievement as a great inventor, a great businessman and a great guy.




November 17, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
DANA Campagna Lanham commented:

Congratulations, Reuben. I grew up a Milton Bradley kid. And was mesmerized by the sound of the ticking spinner while playing with my family. Then I had the great pleasure of working at Milton Bradley in the 80s and 90s and for a brief time on Life. My game is still in great shape at my parents' house!




November 19, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
jane commented:

milton bradley invented the game of life...




November 20, 2009
In response to: Reuben Klamer, “Game of Life” inventor and major cultural mover gets his day
Bea Pardo commented:

Thank you, Richard, for the very nice article. I have worked for Reuben for close to 30 years and my favorite story over the years, from someone whose life was touched by The Game of Life, was from his cardiac surgeon. He told us that he started thinking about becoming a doctor when, as a child, every time he played the Game of Life and got to be the doctor, he would win the game. He grew up to be an excellent surgeon who has saved Reuben's life more than once.

I am so proud and honored to be with Reuben as he receives his TAGIE Lifetime Achievement Award, and look forward to celebrating with him in 2010 the 50th Anniversary of his signature creation, The Game of Life. He is a wonderful man who very much deserves the accolades and recognition he is receiving.





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