Link This |
Email this |
Blog This |
Comments (1)
The Milk Recalls: We’re now the good guys
October 7, 2008
It looks like the toy industry is finally on the other side of the toy recall mess. We are now presented by the press as a role model for the milk industry.
It seems like only yesterday (in fact it was) that toy safety was the issue du jour. Well, not only has milk (so much for that slogan, “Milk It’s a Natural”) taken over that spot but the toy industry is now being hailed as an example of how to handle a crisis.
Don’t believe it? Check out this Reuters article: “China milk industry can learn lessons from toy recalls.” Reporter John Ruwitch states:
In a hotel ballroom in southern China this week, factory bosses, lab technicians, sourcing managers and government officials discussed ways to ensure that toys are safe.
The EU-U.S.-China conference was a direct response to a raft of recalls of unsafe toys last year that cast a long shadow over the "made in China" label.
It also marked an escalation of U.S. and EU engagement with China on product safety, according to Nancy Nord, head of the U.S. Consumer Product Safety Commission.
Yet as the toy fallout was being mopped up, a fresh scandal radiated through another sector in China -- this time, dairy, where milk products tainted with an industrial chemical have killed at least four children and sickened more than 50,000.
If the result of the scandal in the toy industry -- tighter regulation and stricter enforcement --is anything to go by, the milk industry could emerge stronger.
So, congratulations to everyone in the toy industry from the TIA to the various government agencies and above all to the many toy companies who pulled us through the toy safety crisis. We’re the good guys again.
Posted by Richard Gottlieb on October 7, 2008 | Comments (1)
