Mom Market Trends

March 8, 2010 | Link This | Email this | Comments (0)

We had so much fun before, we’re doing it again!

I’m pleased to announce that on Tuesday, April 13, 2010 in Los Angeles, Child’s Play Communications will hold its third annual Bloggers Brunch, an ideal opportunity for companies to connect directly with leading mom bloggers in an intimate, relaxed atmosphere, conducive to conversation and personal connections.

As with our most recent Bloggers Brunch, a standing-room-only event held last November in New York City, the LA Brunch will kick off with a panel of leading mom bloggers, who will discuss best practices for reaching moms through social media – blogs, Facebook and Twitter. Sharing their ins...Read More

February 24, 2010 | Link This | Email this | Comments (2)

Last week, I had the opportunity to moderate a panel at Toy Fair titled, Connecting With Moms In Social Media — Blogs, Twitter and Facebook,  featuring representatives from toy companies K’NEX and Hidden City Games, and mom bloggers. In a previous post, I offered a summary of the marketers’ point of view. Today I’d like to share some key tips from the wonderful mom bloggers on the panel — Kimberly Coleman, Mom in the City an...Read More

February 17, 2010 | Link This | Email this | Comments (0)

At Toy Fair, I had the opportunity to moderate a panel titled, Connecting With Moms In Social Media -- Blogs, Twitter and Facebook,  featuring toy companies and mom bloggers.

Speakers included Barb Rentschler (Chief Marketing Office, K’NEX) and Dell Monson (Senior Director of Marketing, Hidden City Games), both of whom have reached out to mom bloggers through Child's Play Communications' award-winning Team Mom  review network;  Kimberly Coleman (Blogger, Mom in ...Read More

February 8, 2010 | Link This | Email this | Comments (0)

Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here:

• 62% of moms grade themselves a “B” at balancing the demands of motherhood.
• 56% of moms meet other moms via friends of friends, while 39% rely on social networking sites. 
• 70% say their ability to multi-task has improved since becoming a mom.
• 79% of moms agree finding “me time” is a challenge, but 75% find a way.

I was impressed that most moms considered themselves pretty good at balancing–this is such a ma...Read More

February 5, 2010 | Link This | Email this | Comments (0)

There was an article in this week’s PR Newser – an online newsletter for the public relations industry — that excoriated Ann Taylor LOFT, the fashion company, for “paying” bloggers to run a post, calling it an “obvious infringement” of the new FTC guidelines.

The company sent this event invitation to bloggers: 

“Come take a sneak peak at LOFT’s summer 2010 collection before anyone else! Bloggers who attend will receive a special gift, and those who post coverage from the event will be entered in a mystery gift card drawing where you can win up to $500 at LOFT!”

Followed by:

&...Read More