Stephanie Azzarone
 Stephanie Azzarone is president and founder of Child’s Play Communications, the first public relations and marketing communications agency to specialize exclusively in products and services targeted to moms. Stephanie has been a speaker at numerous seminars on marketing to moms. She is also the editor and publisher of Marketing Communications: Kids, an electronic newsletter, author of the Mom Market Trends blog, and has written for or been quoted in numerous publications on the subject of communicating with today’s mothers. At Child’s Play, Stephanie has represented companies that are leaders in their fields, such as Warner Bros. Consumer Products, National Geographic Kids Entertainment, Hasbro, Gund, CVS/pharmacy, Parents magazine, Sylvan Learning Center, Samsonite and Kidz Bop. To celebrate Child’s Play’s 20th anniversary in 2008, she launched a variety of new services, including Team Mom, the Web Mom Directory, the Bloggers Brunch and the Insider Mom Network™, all designed to reach mothers online and 1:1. These programs supplement the company’s two decades of expertise generating traditional media publicity. User Stats
Mom Market TrendsRecent Posts
What Moms Want: StudyFebruary 8, 2010 | Link This | Email this | Comments (0) Late last month, I was invited to the Meredith Parents Network presentation of its recent study, What Moms Want. Meredith’s Parents magazine is a Child’s Play Communications client; we have represented its toy line for some time. The research turned up some interesting facts, and I’d like to share some of the key findigs here:
I was impressed that most moms considered themselves pretty good at balancing–this is such a ma...Read More Recent Posts
Ann Taylor's Blogger Blow-UpFebruary 5, 2010 | Link This | Email this | Comments (0) There was an article in this week’s PR Newser – an online newsletter for the public relations industry — that excoriated Ann Taylor LOFT, the fashion company, for “paying” bloggers to run a post, calling it an “obvious infringement” of the new FTC guidelines. The company sent this event invitation to bloggers: “Come take a sneak peak at LOFT’s summer 2010 collection before anyone else! Bloggers who attend will receive a special gift, and those who post coverage from the event will be entered in a mystery gift card drawing where you can win up to $500 at LOFT!” Followed by: &...Read More Recent Posts
What If You Had to Pay for Social Media?January 29, 2010 | Link This | Email this | Comments (0) No surprise: Blogs, Twitter and Facebook are increasingly popular with moms, as they share experiences and information on all kinds of subjects. According to a recent Retail Advertising and Marketing Association (RAMA) survey conducted by BIGresearch, women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). And 15.3% maintain their own blog. Research from ...Read More Recent Posts
Gadget-Gal ConundrumJanuary 26, 2010 | Link This | Email this | Comments (0) It’s not news to us that moms are a powerful consumer group – but that was the talk of the town at this year’s CES MommyTech Summit. The presentation focused on what’s new in tech for the mommy market, and tried to answer the question of how marketers can deliver the right message to this audience.
Although I wasn’t able to make the trip to Las Vegas this year, I’ve enjoyed reading what my fellow bloggers on the scene had to say. In post after post, there seems to be an interesting theme emerging, that of “tech-equality.” According to one...Read More Recent Posts
Marketing to Women on FacebookJanuary 19, 2010 | Link This | Email this | Comments (0) What to do and what not to do when marketing to women was a popular subject last week, with major posts on the subject appearing, among other places, on Mashable. Among the many points made, there were a few that I thought were particularly worth repeating: From 10 Musts for Marketing to Women on Facebook:
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