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Mom Market Trends   RSS

Stephanie Azzarone
Stephanie Azzarone
November 19, 2009

Any of you who are regular readers know that Child's Play Communications hosted it second annual Bloggers Brunch last week and that the event featu...... More
ABOUT THIS BLOG
Mom Market Trends is an ongoing look at the social and marketing developments that affect today’s moms, with frequent emphasis on the power of the online mom community. Stephanie Azzarone, author of the blog and president of Child’s Play Communications, specialists in publicity and marketing communications for products and services targeted to moms, shares studies, trends, relevant articles, feedback from the Child’s Play Communications network of moms, and more, to keep marketers informed of the latest news and concerns impacting this $2.1 trillion dollar demographic.

Out of the Toy Box   RSS

Richard Gottlieb
Richard Gottlieb
November 19, 2009

One of the joys in life is to, over a beer or something stronger, talk about the great” what if’s” of history. What if Joe L...... More
ABOUT THIS BLOG

Richard Gottlieb, president of Richard Gottlieb & Associates, a New York-based business development firm specializing in the toy business, offers his sometimes funny and always unique take on developments in the industry.

Play It Safe   RSS

Susan DeRagon
Susan DeRagon
November 16, 2009

Another provision of the CPSIA, aside from all the new testing and certification requirements, is the establishment of a public database.  Thi...... More
ABOUT THIS BLOG
Play It Safe provides regular updates on key quality, safety and regulatory developments affecting the toy industry. Author Susan DeRagon is associate director of the Toy and Premium Division at Specialized Technology Resources (STR), the Enfield, Conn.-based CPSC-accredited testing laboratory.

Worth Noting   RSS

Cliff Annicelli
Cliff Annicelli
June 25, 2009

Interesting development today in the Consumer Product Safety Commission's efforts to bring "common sense" to enforcement of the ...... More
ABOUT THIS BLOG

Playthings Editor Cliff Annicelli spotlights toy-related news from around the Web "that's interesting, but not interesting enough that we'd actually write a whole story about it ourselves..."

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