BLOGS

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How to Pitch Mommy Bloggers

Mom Market Trends is an ongoing look at the social and marketing developments that affect today’s moms, with frequent emphasis on the power of the online mom community. Stephanie Azzarone, author of the blog and president of Child’s Play Communications, specialists in publicity and marketing communications for products and services targeted to moms, shares studies, trends, relevant articles, feedback from the Child’s Play Communications network of moms, and more, to keep marketers informed of the latest news and concerns impacting this $2.1 trillion dollar demographic.

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Strat-O-Matic Baseball Recognizes the Negro Leagues

Richard Gottlieb, president of Richard Gottlieb & Associates, a New York-based business development firm specializing in the toy business, offers his sometimes funny and always unique take on developments in the industry.

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CPSC’s Public Consumer Product Safety Incident Database

Play It Safe provides regular updates on key quality, safety and regulatory developments affecting the toy industry. Author Susan DeRagon is associate director of the Toy and Premium Division at Specialized Technology Resources (STR), the Enfield, Conn.-based CPSC-accredited testing laboratory.

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How bicycles slipped the CPSIA noose

Playthings Editor Cliff Annicelli spotlights toy-related news from around the Web "that's interesting, but not interesting enough that we'd actually write a whole story about it ourselves..."