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The latest news from the world of children's and pop culture licensing, including television series, movies, video games, books, comics, anime/manga, sports, consumer brands and other content sources.

  • Stella Projects to rep ZhuZhu Pets in Australia, NZ

    Retail Editor 2, July 26, 2010
    Stella Projects has been appointed by Lisle International Licensing, the licensing agent (Europe and Emerging Markets) for kids' property ZhuZhu Pets, to represent the brand in Australia and New Zealand.  More
  • Peanuts Worldwide named Elf on the Shelf licensing agent

    Playthings Staff, July 19, 2010
    Licensing company, Peanuts Worldwide will serve as the merchandise licensing agent for The Elf On The Shelf: A Christmas Tradition brand.  More
  • Ceaco licenses artwork from Ellen Eilers, 93

    Playthings Staff, July 16, 2010
    Country artist Ellen Eilers Ceaco, a jigsaw puzzle and game manufacturer, has secured the exclusive license to produce jigsaw puzzles using paintings by Ellen Eilers, a 93-year-old country artist.  More
  • Kelly Henwood joins Novel Entertainment

    Playthings Staff, July 13, 2010
    Novel Entertainment, independent producer of top children's programs including Horrid Henry, Fimbles, The Roly Mo Show, Rockit's Pocket and Ping & Pong, has appointed Kelly Henwood as children's brand manager to lead the future development of its TV properties.  More
  • LIMA elects executive committee

    Playthings Staff, July 8, 2010
    LIMA has elected three current board members to new executive committee positions. Five new members were also elected to the board of directors. Cartoon Network's Christina Miller is now chairperson.  More
  • Disney plans significant increase of boys' market share

    Playthings Staff, June 15, 2010
    JUNE 15, 2010 - With strong retail sales of licensed Disney merchandise thus far in 2010, Disney had $27 billion in global retail sales for 2009. The company's goal is to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys' merchandise playing a prominent role.  More
  • Bella Sara signs licensee for plush in France

    Playthings Staff, June 15, 2010
    JUNE 15, 2010 - Hidden City Entertainment, the rights holder for Bella Sara, has announced that licensing agent Francoise Bouvet of M.J.A. Licensing has brokered a deal that will begin the manufacturing of Bella Sara-themed plush toys in the French market.  More
  • Top execs have positive outlook for licensing industry

    Playthings Staff, June 11, 2010
    JUNE 11, 2010 - Executives from Disney, Hasbro, Mattel, Toys‘R'Us and LF USA agree that there is opportunity for retail growth and success. They sat on a panel on the opening day of the Licensing International Expo.  More

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