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	Playthings EXTRA for JANUARY 30, 2008



	Mattel’s factory report mixed The International Center for Corporate Accountability this week released results of an audit of workplace conditions completed last year for seven of Mattel's vendor-operated manufacturing facilities in China. The results showed several areas for improvement. Click to Continue

	Layoffs at LeapFrog LeapFrog Enterprises late last week made the first of an announced 85 staff cuts it plans to make by mid-April in a drive by the electronic learning aid maker to return to profitability. Click to Continue



	Elmer’s adds Zula Patrol Zula USA has entered into a licensing partnership with Elmer’s Products for the creation of children’s science kits based on The Zula Patrol television series. It’s the first licensing deal for the property. Click to Continue

	Animalia gets first licensee Children’s book publisher Penguin has signed on as the debut licensee for Animalia, the children’s television series that recently debuted in the U.S. on PBS Kids Go. Click to Continue



	Dr. Toy on hiatus Stevanne Auerbach, Ph.D., better known as Dr. Toy, said this week that she, and the organization built under her trademark, will be not bestow seals of approval upon new products this year. Click to Continue

	Lego gets Googled Lego’s iconic building brick turned 50 on Monday and search engine Google paid homage with a Lego-inspired ‘doodle’—a stylized version of the Google logo—appearing on its homepage. Click to Continue



	'Green' means go for Global Toy Marketing Global Toy Marketing Inc., a new specialty distribution company focused on play and educational toys that are environmentally friendly, has been launched in part by toy industry veteran Rick Tomasco. Click to Continue

	Muniz joins Little Partners Juvenile furniture and play space marketer Little Partners Inc. has appointed juvenile products veteran Bob Muniz to the newly created post of director of sales. Click to Continue

	Out of the Toy Box Blog: A Visit To The Upside Down World A visit to an “outsider” art show has Playthings.com blogger Richard Gottlieb thinking about the toy business’ views about “perceived value.” Click to Continue





	For daily news updates visit the "Breaking News" section of www.Playthings.com.

	Have a profitable week, Cliff Annicelli, Editor Karyn Peterson, Managing Editor

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