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Playthings EXTRA
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Playthings EXTRA for March 11, 2009
 

Toy News at Text Speed: PlaythingsMag on Twitter

If you're a toy business news junkie with a need to be first in-the-know, we have the perfect tool for you: PlaythingsMag on Twitter! Thanks to the texting technology your kids keep telling you about, you can now access our fastest headline delivery service EVER! Sign up today to "follow" us from your existing Twitter account and receive our breaking news bulletins via text message on your cell phone.
 
 

TIA readies suggested lead testing protocol
The Toy Industry Association is close to submitting a recommended testing protocol that it says will “efficiently” verify lead paint limits on toys and children’s products defined in the Consumer Product Safety Improvement Act (CPSIA). Click to continue
 
Action Products offers turn-key online store
Action Products International’s Action Toys division is offering retailers a turn-key online toy store through a program the specialty toy maker says is “an easy way to take any toy store into the virtual world.” Click to continue
 
 
Paramount adds international reps, retail deals
Paramount Licensing has signed agreements with three international licensing agencies and two international retailers to leverage its core and upcoming properties. Click to continue
 

TOY OF THE WEEK
Briarpatch's Frog and Toad Adventure Game (SRP $20.99), featuring original artwork from Arnold Lobel’s classic book series, lets kids ages 5 and up create their own adventures with the beloved characters using an unusually customizable board. Click to continue
 
Playthings.com debuts Azzarone's 'Mom Market Trends' blog
Playthings.com this week launched a blog from Child's Play Communications president Stephanie Azzarone focused on "the mom market." Click to continue
 
 
Happy
Happy Birthday, Barbie
In honor of Barbie's 50th anniversary, Playthings has reprinted its March 1959 story detailing the fashion doll's introduction. Click to continue
 
Kidrobot names marketing VP
Art toy retailer and distributor Kidrobot has named Rob Felton vice president of marketing. Click to continue
 
 
Product
Product Showcase: Soft Baby Toys
This week’s Product Showcase features soft baby toys from All New Materials, Dandelion, International Playthings, Kids Preferred, Learning Curve and Mary Meyer. Click to continue
 

Out of the Toy Box Blog: Targeted TV advertising has arrived
Richard Gottlieb writes: There was an important article in the March 3, 2009, New York Times entitled “Your Ad Here, Not There” which was about the arrival of targeted television advertising. It is, as the piece puts it, an answer to the “[t]he advertiser’s dream of sending a particular commercial to a specific consumer….”

Click to continue
 
PLAYTHINGS.com POLL

Which, if any, of these multimedia products do you sell in your toy store?

  • General kids' entertainment DVDs
  • Infant-focused DVDs
  • CDs
  • New or used video games
  • None of the above

To vote on this week’s poll, or to see the results of previous poll questions, visit www.Playthings.com.

For daily news updates visit the "Breaking News" section of www.Playthings.com

Have a profitable week,

Cliff Annicelli, Editor
Karyn Peterson, Managing Editor
 

QUESTIONS
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