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Playthings EXTRA
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Playthings EXTRA for May 20, 2009
 

Playthings at Licensing Show

Playthings' editorial department is currently making appointments with exhibitors at next month's Licensing Show in Las Vegas. If your company would like to get onto our itinerary, email us at licensingshownews@reedbusiness.com.
 
 
Tracking label deadline will be enforced
The U.S. Consumer Product Safety Commission announced last week it reached a split decision on a request for a stay of enforcement of the tracking label requirement of the Consumer Product Safety Improvement Act, the result of which is that the approaching deadline for meeting those requirements remains unchanged. Click to continue
 
Master Replicas sold…again
Master Replicas, the collectibles company known for its high-end movie prop replicas, has been purchased by Factory Entertainment, a new firm formed by an executive at the company’s former owner, Corgi International. Click to continue
 
 
Play It Safe Blog: CPSIA Update for May
Playthings.com blogger Susan DeRagon writes: It’s been a busy month for the CPSC, and it’s not even over yet! I’d like to take this opportunity to provide an update of May CPSIA activities to date… Click to continue
 

TOY OF THE WEEK
Text & Learn ($21.99) is a new learning personal data assistant (PDA) for ages 3 and up that features letter matching, shape identification and QWERTY keyboard navigation games. Preschoolers can play alongside mommy and daddy, exchanging text messages with onboard puppy pal Scout, checking Scout's calendar and exploring the ‘Web’ in a pretend browser mode. Click to continue
 
BBC beefs up US licensing business
BBC Worldwide appointed former Mattel executive Tom Keefer to Senior Vice President of Global Licensing as part of plan to more aggressively target business in the US market. Click to continue
 
 
Classic
Classic Media deals for LGB, Pat toys
Classic Media has signed Yottoy and Kids Preferred for products based on Classic's Little Golden Books series and Pat the Bunny, respectively. Click to continue
 
Step2 taps Rupar for marketing post
The Step2 Co. has tapped former Little Tikes exec Jean Rupar as its vice president of marketing. Click to continue
 
 
Cloud
Cloud B cuts off Amazon
Cloud B will no longer sell to Amazon.com in what the plush toy maker says is an effort to support its struggling independent retail accounts. Click to continue
 

Out of the Toy Box Blog: Board game advocates
Richard Gottlieb writes: Nate Scheidler is an advocate for board game play. He funnels his passion into action via his Chicago Board Games Meetup, the largest organized playgroup of any kind in the city of Chicago. Aimed at people of all ages, Nate’s group now numbers over 1,000 members who meet regularly to play board games. People like Nate have the ability to grow board games sales at the grass roots level. Here is my interview with him...

Click to continue
 
PLAYTHINGS.com POLL

How do you stimulate mid-week sales at your store?

  • One-day sales
  • In-store events
  • Later closing time
  • New release specials
  • None of the above

To vote on this week’s poll, or to see the results of previous poll questions, visit www.Playthings.com.

For daily news updates visit the "Breaking News" section of www.Playthings.com

Have a profitable week,

Cliff Annicelli, Editor
Karyn Peterson, Managing Editor
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