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Playthings EXTRA
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Playthings EXTRA for June 3, 2009
 

Licensing Show News on Twitter

Can't make it to Vegas? Follow what's happening at Licensing Show from Playthings' Twitter feed, www.twitter.com/playthingsmag.
 
 
Mattel
Mattel spotlights Hot Wheels TV series
Mattel announced today a full complement of new licensing, promotional and distribution partners for a variety of its brands, led by its initial list of supporters for the launch of the original animated TV series Hot Wheels Battle Force 5 Click to continue
 
Hasbro ups publishing plans; grows video games
Hasbro’s Entertainment & Licensing Division today announced it recently signed more than 20 worldwide licensing deals with publishers for its two Summer 2009 feature films, as well as additional video game deals for its core toy and game properties. Click to continue
 
 
Toy vets join Fitz Roy Media
Children’s entertainment development firm Fitz Roy Media has appointed toy business alumni Jonathan Breiter and Jennifer Zivic as the U.S. licensing agents for the company’s slate of children’s properties Click to continue
 

TOY OF THE WEEK
The new large-sized figure collection of Barnyard Buddies farmyard friends, for ages 3 and up, is realistically detailed down to the copper bell around the Holstein Cow’s neck. Also included in the line is an Irish Draft Mare, a ewe, a Boer nanny goat and a sow. Click to continue
 
Jakks jumps at 'Chipmunks' movie
Alvin and The Chipmunks licensor Twentieth Century Fox Licensing & Merchandising has signed Jakks Pacific for toys based on the property, one of several new licensees. Click to continue
 
 
4Kids
4Kids to rep literary series, Karito Kids
4Kids Entertainment has been named global licensing agent for WordWorld, the animated TV series for preschoolers, and for KidsGive’s Karito Kids World Collection, the multicultural doll line. Click to continue
 
Tashjian to oversee Crazy Bones campaign
Bulldog Licensing has tapped Joy Tashjian Marketing Group as the consumer products agency of record for Gogo’s Crazy Bones, the collectible figures game property that briefly flourished around the turn of the millennium Click to continue
 
 
Chorion
Chorion adds toymakers to Eric Carle list
Chorion has signed a number of new licensees for The World of Eric Carle in the U.S. and Europe, including a few toymakers Click to continue
 

Out of the Toy Box Blog: Making The Best ToyCon Ever
Richard Gottlieb writes: This year's ToyCon was rated by many attendees as one of the best, if not the best, yet. The person who led this year's (and will be leading next year's as well) is industry veteran Arete Passas. I spoke with Arete and she told me emphatically that the Committee’s job did not end when the last person went home. She feels it is key to follow through by talking to those who did and did not attend in order to find out how to make ToyCon better. I wanted to assist Arete in getting her dialogue started so here is the transcript of our conversation...

Click to continue
 
PLAYTHINGS.com POLL

How do you stimulate mid-week sales at your store?

  • One-day sales
  • In-store events
  • Later closing time
  • New release specials
  • None of the above

To vote on this week’s poll, or to see the results of previous poll questions, visit www.Playthings.com.

For daily news updates visit the "Breaking News" section of www.Playthings.com

Have a profitable week,

Cliff Annicelli, Editor
Karyn Peterson, Managing Editor
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