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Playthings EXTRA for July 8, 2009
 

Editorial Opportunities

LAST CHANCE! Playthings' August 2009 issue will feature stories spotlighting Toys For Tweens and Action Figures. To be considered for editorial coverage in these features, email new product information and high resolution images to our editors at toyfairitems@reedbusiness.com by July 10.
 
 
Environmental
Environmental toy certification
in the works
Environmental labeling group EcoLogo is developing a program for certifying the environmental friendliness of toys and is seeking input from the toy industry in the process. Click to continue
 
Zizzle auctions its assets
Toymaker Zizzle LLC will auction its assets on July 15, according to Crain’s Chicago Business. The only known bidder so far? Zizzle—sort of... Click to continue
 
 
GI Joe promo offers custom figure
Hasbro has launched a promotion that lets G.I. Joe fans create avatars of themselves as virtual action figures—and offers a chance to win an actual action figure in their own likeness. Click to continue
 
TOY OF THE WEEK
P'Kolino's wooden Puzzle Stacker ($38.50), for ages 1 and up, aims to combine the developmental benefits of a stacker and a puzzle into one simple, well-designed toy. It stands 8.5 inches high and features 10 rings, an extra-thick stacking pole (for durability and safety) and puzzle pieces that are each cut from a single piece of wood, reducing the possibility of breakage.
 
LIMA board adds three
The International Licensing Industry Merchandisers' Association (LIMA) recently announced the election of three new members to its Board of Directors. Click to continue
 
 
Product
Product Showcase: Monkeys!
This week’s Product Showcase features monkey-themed products from Accoutrements, All New Materials, Kids Preferred, Mary Meyer, Midwest and My Pillow Pets. Click to continue
 
Play It Safe blog: At the CCPIT safety seminar
Susan DeRagon writes: I’m writing this blog from Zhuhai, China where tomorrow I will be participating in the first of 3 product safety seminars sponsored by the China Council for the Promotion of International Trade. Together with representatives of the law firm of Holland & Knight and their China Risk Avoidance Team, we will be reviewing the US product safety legal system and Federal, state, and industry regulations for a wide variety of consumer products. Click to continue
 
 

Aqua-Leisure recalls 4M baby floatsAqua-Leisure
Aqua-Leisure Industries of Avon, Mass., is recalling nearly 4 million inflatable baby floats because they pose a drowning risk. Click to continue
 

Out of the Toy Box Blog: Toy industry gets a 'do over'
Richard Gottlieb writes: To say the least, I was extremely pleased to see that the Engage! Virtual Worlds Expo will take place concurrently with Toy Fair and under the same Jacob Javits Center roof. In a sense, this is a bit of a “do over” for the toy industry. As we remember all too well, the toy industry missed its chance back in 1974 when it sent Atari founder Nolan Bushnell, already finding success with Pong...

Click to continue
 
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Have a profitable week,

Cliff Annicelli, Editor
Karyn Peterson, Managing Editor
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