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Playthings EXTRA
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Playthings EXTRA for July 29, 2009
 

Editorial Opportunities

Playthings' September 2009 issue will feature market reports and new product updates on the state of the Infant & Preschool business, Role Play Toys and Play Environments. It will also spotlight fourth-quarter product introductions available "for immediate delivery." To have your products considered for inclusion in in any of these stories, send a press release and high res image to Playthings' editors at toyfairitems@reedbusiness.com.
 
 
Jakks moves to stem losses
Jakks Pacific reported a charge-related net loss for the second quarter worth $406.5 million, despite only a modest sales drop, and plans a round of cost-cutting in order to help turn its financial fortunes around. Click to continue
 
DIC vet returns with new online programmer
A Squared Entertainment, a new children’s media company founded in part by DIC Entertainment executive Andy Heyward, is teaming with AOL to offer new entertainment brands for kids featuring celebrities not generally know for their appeal to children. Click to continue
 
 
Mattel unveils 'augmented reality' toys
Mattel this past weekend took the wraps off an action figure line featuring "augmented reality" technology for online play based on James Cameron’s feature film "Avatar" at the San Diego Comic-Con. Click to continue
 
TOY OF THE WEEK
Sound Advice's Crazy Bugs Card Game ($14.95), for ages 8 and up, aims to teach kids how bugs and insects support a healthy environment. Game play is based on a unique mix of Crazy Eights and Trivial Pursuit, with the message that insects are not creepy but wonderful for all that they do for life on earth, including pollination, soil aeration and decomposition, and as a provider of honey, wax and dyes.
Click to continue
 
Play It Safe Blog: Happy Anniversary, CPSIA!
Playthings.com blogger Susan DeRagon details the changes to toy safety regulations going into effect one year after the passage of the Consumer Product Safety Improvement Act. Click to continue
 
 
Spin
Spin Master snares rights for 'Last Airbender'
Spin Master has been named global master toy licensee for Paramount Pictures’ Summer 2010 feature film 'The Last Airbender.' Action figures and other toys with "innovative technology" are planned. Click to continue
 
Obituary: Lynn Pressman Raymond
Lynn Pressman Raymond, former president of Pressman Toy, passed away on July 22 at age 97. Click to continue
 
 
LeapFrog
LeapFrog recalls plush dogs
LeapFrog Enterprises, Emeryville, Calif., is recalling approximately 3,700 units of its My Pal Scout electronic plush toy due to a choking hazard. Click to continue
 

Out of the Toy Box Blog: Banks, money and toy business
Richard Gottlieb writes: Have you heard of CIT? If not, maybe you should. Why, because CIT is the major lender to small and mid-size businesses and CIT is in danger of going bankrupt. The Obama administration wants to take a stand on bailouts and CIT is not getting any more government money. I don’t know the politics of it, but it is, at least for the consumer products industries, some potentially very bad news.

Click to continue
 
PLAYTHINGS.com POLL

Is your firm looking to be acquired?

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To vote on this week’s poll, or to see the results of previous poll questions, visit www.Playthings.com.

For daily news updates visit the "Breaking News" section of www.Playthings.com

Have a profitable week,

Cliff Annicelli, Editor
Karyn Peterson, Managing Editor
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