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Playthings EXTRA
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Playthings EXTRA for August 12, 2009
 

Editorial Opportunities

Playthings' September 2009 issue will feature market reports and new product updates on the state of the Infant & Preschool business, Role Play Toys and Play Environments. It will also spotlight fourth-quarter product introductions available "for immediate delivery." To have your products considered for inclusion in in any of these stories, send a press release and high res image to Playthings' editors at toyfairitems@reedbusiness.com.
 
 

4Kids' losses rise as revenue drops
4Kids Entertainment reported a 73 percent drop in second quarter revenue on its way to a nearly 14 million loss, its bottom line hampered by a one-time charge and delayed accounting for Chaotic trading card game sales. Click to continue
 
HIT adds licensees for 'Angelina'
Children’s programmer HIT Entertainment has signed three new specialty toy licensees for its latest Angelina Ballerina TV series, "Angelina Ballerina The Next Steps." Click to continue
 
 
Topps tapped as MLB's exclusive card company
Topps Co. has been named “the official baseball card” of Major League Baseball, the league's first such deal in nearly 30 years Click to continue
 

TOY OF THE WEEK
In the Richard Scarry’s Busytown Eye Found It! Game ($16.99), developed for ages 3 and up, kids join beloved characters Huckle Cat and Lowly Worm on an exciting race around Busytown. The object of the game is to work together solve mysteries and find hidden objects through the city streets, a farm, an airport and a harbor filled with boats. Click to continue
 
KB's assets fetch $2.1M
KB Toys’ intellectual assets were sold at auction for $2.1 million on August 6 to an obscure retailing firm. Click to continue
 
 
Aurora
Aurora plans MiFé Mouse plush
Aurora World has signed on to produce a line of plush and other products for soon-to-debut inspirational property MiFé Mouse Click to continue
 
Jakks expands UFC rights
Jakks Pacific is broadening the breadth of its Ultimate Fighting Championship rights through a sub-licensing deal with existing Mixed Martial Arts collectible toy company Round 5. Click to continue
 
 

Product Showcase: Monsters
This week’s Product Showcase features monster-themed products from Alex, All New Materials, Basic Fun, Chronicle and Jakks Pacific. Click to continue
 

Out of the Toy Box Blog: Why more retailers are jumping into the toy business
Richard Gottlieb writes: The announcements in weeks that retailers Sears, Barnes & Noble, Borders and Spencer’s will launch or deepen toy selections in their stores speak to a movement in toy retailing that is more than a coincidence. Let’s analyze why these retailers have decided to get serious about the business of toys.

Click to continue
 
PLAYTHINGS.com POLL

To what degree will the addition or expansion of toy lines at retailers like Sears, Barnes & Noble, Borders and Spencer's have on your business?

  • Too soon to tell
  • It should help considerably
  • It may help somewhat
  • It won't make up for losses elsewhere

To vote on this week’s poll, or to see the results of previous poll questions, visit www.Playthings.com.

For daily news updates visit the "Breaking News" section of www.Playthings.com

Have a profitable week,

Cliff Annicelli, Editor
Karyn Peterson, Managing Editor
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