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Playthings EXTRA
 
 

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Playthings EXTRA for January 27, 2010
 

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Fisher-Price
Fisher-Price on board for 'Octonauts'
Children’s programmer Chorion has signed Fisher-Price as master toy license for its new animated property, The Octonauts. The deal will see the toymaker roll out preschool products starting in Europe next year. Click to continue
 
Perez joins Hasbro
Hasbro has tapped longtime toy executive Jerry Perez to serve as Senior Vice President and Global Brand Leader for its worldwide preschool business. Click to continue
 
 
Every Baby adds rep groups for Eebee toys
Several regional sales groups have been tapped to represent the Eebee’s Adventure brand in the specialty toy, gift and infant trade channels across the U.S. Click to continue
 

TOY OF THE WEEK
P’Kolino’s “playfully smart” play table line adds the Chalk Table, a table and bench set with a reversible flip top. Click to continue
 
Toycos tie into Universal's 'Despicable Me'
Ceaco and Rubie’s Costume Co. are among a slate of children’s product companies signed on as initial licensees for Universal Pictures’ summer 2010 animated feature film "Despicable Me." Click to continue
 
 
Carrera
Carrera signs for Ferrari slot cars rights
Carrera of America has been granted exclusive electric slot car racing rights to Ferrari in a deal that will see the hobby company add the Italian supercar brand to several product lines. Click to continue
 
Hobbico buys Estes-Cox
Hobbico said this week that it had acquired model rocket company Estes-Cox Corp. for an undisclosed sum. Click to continue
 
 
TIA heading to craft show
The Toy Industry Association will host a pavilion for toy and youth product companies during this year's Craft & Hobby Association’s Summer Convention & Trade Show in what the trade associations are positioning as the start of a closer working relationship. Click to continue
 

Out of the Toy Box Blog: Big China
Richard Gottlieb writes: "I recently returned from two weeks in Hong Kong and China. I came away with a renewed respect for China—its export engine, its people and its sheer beauty. I also came away with an uneasy feeling. Let me explain... "

Click to continue
 
PLAYTHINGS.com POLL

In restocking my specialty toy store following the holiday season, I plan to:

  • Add more product from the same toy categories
  • Replace existing toy categories with new toy categories
  • Add the same amount of product from the same toy categories as always
  • Cut back on traditional toy categories in favor of new product types
  • I'm sill undecided about my plans

To vote on this week’s poll, or to see the results of previous poll questions, visit www.Playthings.com.

For daily news updates visit the "Breaking News" section of www.Playthings.com

Have a profitable week,

Cliff Annicelli, Editor
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