Cartoon Network begins merchandising 'Total Drama'

By Staff -- Playthings, 5/6/2009 10:22:00 AM

NEW YORK—Cartoon Network Enterprises has been named exclusive North American licensing agent for Fresh TV’s budding animated television franchise Total Drama.

Through the agreement, CNE will develop a licensing and merchandising program across multiple categories, including home video, for the Total Drama franchise, which includes debut series Total Drama Island and its upcoming second edition, Total Drama Action.

“Total Drama Island has been a huge multi-platform success for Cartoon Network and we are thrilled to extend our relationship and serve as licensing agent for the franchise,” said Christina Miller, vice president, CNE. “As we look forward to this year’s follow up series, Total Drama Action, we are eager to work with partners, retailers and the show’s creators to launch a consumer products and home video program that captures and extends the franchise to all its fans.”

Total Drama Island is television’s first animated competitive reality series, featuring 22 teens sent to Camp Wawanakwa, “the oldest, moldiest, most run-down, bug-infested summer camp.” The cartoon contestants endure a summer of leaky cabins, terrible food and increasingly insane challenges as they vie for a $100,000 prize.

The next series in the Total Drama franchise, Total Drama Action, will feature 15 contestants from the original series in a new competition and location. It is currently in production and will premier on Cartoon Network later this year.

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