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Licensing News

  • Cookie Jar unveils on-demand kids TV site
    By Staff - 11/03/2009
    Nov. 3, 2009—Cookie Jar Entertainment today launched Jaroo.com, a Hulu-style website offering on-demand children’s television programming. More
  • Ty's adds 'Olivia' shop 
    By Staff - 11/02/2009
    Nov. 2, 2009—With Ian Falconer’s children’s book heroine Olivia going big time with a new TV series and amped up licensing efforts, licensor Chorion has signed a deal with TysToxBox.com for an online shop focused on the property. More
  • Bachmann to offer 'Thomas' trains internationally
    By Staff - 10/30/2009
    Oct. 30, 2009—Bachmann’s Thomas & Friends line is going international for the first time, the model train maker said today. More
  • Fiesta increases Paul Frank plush assortment
    By Staff - 10/28/2009
    Oct. 28, 2009—Fiesta has created a new line of plush toys based on Paul Frank Industries’ Julius characters as part of an increased licensing push for the property. More
  • Playmates continues as TMNT toy master
    By Staff - 10/28/2009
    Oct. 28, 2009—Playmates Toys will continue as global master toy licensee for the Teenage Mutant Ninja Turtles under the property’s new controller, Nickelodeon & Viacom Consumer Products, the toymaker said today. More
  • Canadian Group adds 'Bella Sara' rights
    By Staff - 10/28/2009
    Oct. 28, 2009—Bella Sara trading card game publisher Hidden City Games has signed The Canadian Group for play products based on the property. More
  • Nickelodeon buys Teenage Mutant Ninja Turtles rights
    By Staff - 10/21/2009
    Oct. 21, 2009—Nickelodeon today said it acquired global rights to Teenage Mutant Ninja Turtles from The Mirage Group and 4Kids Entertainment for approximately $60 million. More
  • Joester to lead licensing push for 'Pinkalicious'
    By Staff - 10/20/2009
    Oct. 20, 2009—The Joester Loria Group has been appointed to oversee licensing efforts for children’s book Pinkalicious and its offshoots, and has tapped Jakks Pacific for a variety of playthings based on the property. More
  • 4Kids plans NFL digital card game 
    By Staff - 10/20/2009
    Oct. 20, 2009—4Kids Entertainment’s TC Digital Games subsidiary has been signed to produce a National Football League-sanctioned online collectible trading card game. More
  • Upper Deck plans 'Kitty' card game
    By Staff - 10/15/2009
    Oct. 15, 2009—Upper Deck has signed on to market a Hello Kitty trading card game. More
  • 4Kids to revive Tyco's 'Quints' dolls
    By Staff - 10/15/2009
    Oct. 15, 2009—4Kids Entertainment has been named the worldwide licensing agent for Quints, a revival of Tyco Toys’ early ’90s line of 2-inch dolls sold in sets of five. More
  • Hasbro fleshes out Studios team
    By Staff - 10/14/2009
    Oct. 14, 2009—Hasbro has appointed two senior executives to the company’s newly formed Hasbro Studios business: Warner Bros. veteran Lisa Licht and internal licensing exec Linda Steiner. More
  • 'Hello Kitty' deal a first for Razor USA
    By Staff - 10/12/2009
    Oct. 12, 2009—Scooter maker Razor USA will begin offering a Hello Kitty model next month under the company’s first ever licensing agreement. More
  • Bloomies boutiques kick off DC's anniversary year
    By Staff - 10/12/2009
    Oct. 12, 2009—Bloomingdale’s stores and Warner Bros. Consumer Products will celebrate the upcoming 75th anniversary of DC Comics with dedicated shops featuring DC Comics-inspired clothing and accessories this holiday season. More
  • Upper Deck to offer 'Thomas' trading cards
    By Staff - 10/05/2009
    Oct. 5, 2009—The Upper Deck Company has been signed by HIT Entertainment to market Thomas & Friends collectible trading cards starting next year. More
  • Hosung to market Dr. Seuss toys
    By Staff - 10/05/2009
    Oct. 5, 2009—Dr. Seuss Enterprise has selected toy maker Hosung NY to produce and distribute eco-friendly products based on the Dr. Seuss brand in North America. More
  • Playmates inks Shrek, wrestling deals
    By Staff - 10/05/2009
    Oct. 5, 2009—Playmates Toys said today that it’s been tapped as the master toy licensee for DreamWorks' next Shrek feature film and for Lucha Libre AAA, the US version of the Mexican wrestling league. More
  • Spin Master plans new TV series for 2011
    By Staff - 10/05/2009
    Oct. 5, 2009—Children’s programming producer Marathon Media said today that it will partner with Spin Master Entertainment to produce a new boys action television show for launch in spring 2011. More
  • Fremantle taps kids' ent vet for programming post
    By Staff - 10/05/2009
    Oct. 5, 2009—FremantleMedia Enterprises has appointed children’s entertainment veteran Sander Schwartz to oversee its kids and family entertainment efforts. More
  • TDC tapped for 'Where's Waldo?' puzzles
    By Staff - 10/02/2009
    Oct. 2, 2009—Classic Media is expanding its consumer products program for Where’s Waldo? by signing game and puzzle producer TDC Games to market puzzles featuring images from the ‘search and find’ brand. More
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