Honoring Creativity
The toy business' lifeblood—its product designers—received some much overdue recognition in November at the first TAGIE Awards, presented at a gala during the Toy & Game Inventors Expo held annually in conjunction with the Chicago Toy & Game Fair. The event, held at the city's Museum of Contemporary Art, honored recipients for excellence in the categories of Game Design, Toy...
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Tailored To Win
I'll admit I was never a big fan of KB Toys, so the recent announcement that the 86-year-old retail chain was finally giving up the ghost after a torturous half decade of bankruptcies and aborted efforts to become something more than the nation's toy store of last resort was more of a relief than a cause for concern.
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Words On Play
Yes, friends, “change” is in the air. It seems everywhere you go, someone's talking about change, whether it's the presidential candidates—as I write this, Election Day was still rapidly approaching—or it was the toymakers assembled at last month's Fall Toy Preview in Dallas. The difference, though, between McCain and Obama's visions of change and the pending changes bar...
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EG’s Animal Attraction
You were not alone if, when wandering by Endless Games’ booth at this year’s Toy Fair, something unusual caught your eye. There on a pedestal was a large plastic dinosaur playing shepherd to a flock of several dozen traditional plastic animal figurines. And if you stuck around for a second, you also saw just how many retailers quietly came by to grab a catalog for those Collect-A fi...
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Move It and Lose It!
With days soon to get shorter, kids may well need a little help staying active while indoors. Several new multimedia releases look to help in that endeavor, offering music and videos to which children can move along. Others go so far as to serve up songs that help children’s brains while still making their butts shake.
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Paper Windows
They say New York is the city that never sleeps, but if you get up early enough you’ll see that, yeah, it does. And it sleeps pretty late, too. One Saturday this summer, I was walking home from Central Park after an early morning run. It was probably close to 9 o’clock but it was still sleepy out in front of the Museum of Natural History.
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Laugh And Learn
This month's notable children's audio and video releases run the gamut from cry in your Kool-Aid country songs and traditional Dixieland jazz with a kid-centric twist to new home videos designed to deliver on all sorts of promises, from learning new languages and playing the piano to greater self-confidence and realizing the power of cooperation.
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Baby Einstein Plans 'Pals'
For more than a Decade, Baby Einstein videos have been one of the first choices parents make when searching for video content for babies. More recently, Little Einsteins has entertained preschool-age Playhouse Disney viewers. But missing from the Einstein family has been a property that bridges the gap left between the two series—one for toddlers.
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Aspiration Nation
From television shows to Toys “R” Us' Totally Me! boutiques, properties and products designed to appeal to tweens have been steady sources of sales in the past decade. And this year's no exception. The tween market continues to grow into a distinct market niche, offering girls a steady stream of new fashion products, more feminine versions of high-tech goods, and social expression a...
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Already Yesterday
It seems like only yesterday that the biggest concerns the American toy industry had revolved around where to establish a showroom building and how to hold a show in the absence of one. Surely, they were important concerns at the time—but these days I find myself looking back with nostalgia on those days for their relative simplicity.
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Inside Out
This fall, diners at Red Robin's 400-plus restaurants nationwide will have the opportunity to satisfy their minds along with their appetites by sampling Patch Products' Buzzword and Buzzword Junior games. Starting Nov. 3, Red Robin guests will receive drink coasters printed with game clues so diners can spend time quizzing each other while their meal is prepared.
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Thinking Creatively
After a strong showing in 2006 and into the first half of 2007, sales of arts & crafts products cooled by last year's end. Though the category is generally well-favored by parents for its open-ended appeal, it was perhaps hurt by its “do it once and you're done” reputation in a financial environment in which every penny counts to cash-strapped consumers.
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Basic Concept: Simple Fun
You'd be forgiven for not recognizing the names Jon Meyers and Dean Tzembelikos. They're part of the vast community of Western ex-pats earning a living and building businesses providing goods to international markets from the harried shores of Hong Kong. But this year, they're moving to make a mark in America, introducing their company, Basic Concepts, and their board games to U.
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Speak Now Or...
It would be funny if it weren't so sad—and so true. The reaction would be ridiculous, except it's not. “It” being the story I read on May 22 courtesy of an Indiana television station about how an 8-year-old girl in Huntingburg, Ind., nearly died after swallowing “about 30 pieces” of Mega Brands' Magnetix construction toy—a shocking number considering Magnetix...
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Myachi's Big Move
Finding kids at Manhattan's FAO Schwarz is easy. What typically is not so simple is finding local New York City kids—particularly tween and teen boys—at the world's most storied toy store of their own volition, in the middle of a weekday, just hanging out. When that happens, you know something's up.
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And the winners are...
The fourth annual Wonder Women of Toys Awards, sponsored by Women In Toys and Playthings magazine, recognize female executives for their exceptional contributions to their own companies and to the toy and children's entertainment business as a whole. Historically, selections were made in four main categories—Manufacturer, Retailer, Inventor/Designer and Entrepreneur—as well as in a...
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Speaking Up
I've never been a big fan, historically, of the whole concept of commenting online about things other people post, regardless of whether those postings are blog entries, articles on “real” media sites, message boards, the “tell us what you're doing now” feature on Facebook, my college band's My Space page or anywhere else.
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Inside Out
The Licensing Show may have been two months away, but that didn't stop Disney from announcing several of its key upcoming initiatives at its annual advertiser meeting in New York last month. Among the highlights were three new Disney Channel original movies, Princess Protection Program, Dadnapped and Hatching Pete.
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Properties, Properly
It's been nearly 10 years since Lego first surprised long-time fans with the announcement that it would join the world of licensed toys through an assortment based on George Lucas's powerhouse Star Wars galaxy. And while there have been a few missteps—a line based on Jurassic Park III comes to mind—the construction toy maker's licensed toy business continues to flourish.
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Playing Favorites
As you could probably imagine, seeing everything that the approximately 1,200 exhibiting companies at the American International Toy Fair have up their sleeves for the coming year is a nearly impossible task. Against that backdrop, we here at Playthings try our best to see as much as we can, despite the fact that we'll never actually see everything we want to no matter how hard we try.
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