Playthings - March 01, 2004

Cover Story

Halloween unmasked
If there is one word that aptly sums up the Halloween business, it's "big." The merchandise is growing in size, the variety of product is rapidly increasing and the number of people decorating their homes and hosting Halloween parties is up, up up! According to Disguise.com, Halloween is the second largest holiday after Christmas in terms of dollars spent, accounting for over $5 billion in sales.