Licenses Take a Bow
Add a license to punch up a product, and it can carry a hefty blow—or not. That’s what can make licensing such a risky business. But as the adage goes: no risk, no reward! And the rewards can be huge. There is about $173 billion out there up for grabs in the licensing biz, which draws its breadth from myriad sources these days—music, books, sports, movies, televisi...