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Playthings - September 01, 2005

Cover Story

Big Boys & Their Toys
You bet you want to know who we are, what we do and what we want! We've got money in our pockets and some of us have it to burn. We might be some of your best customers. We are the somewhat middle-aged men who never quite closed the toy box. We are consumers buying with a vengeance—going after a lot of the things we always wanted as kids.


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