Playthings - June 01, 2006
Cover Story
Creative Licenses
It's the 21st century and brands are inescapable. In the toy and
related children's entertainment markets, licensing has been
ubiquitous—about a third of annual toy sales have involved licenses since at
least the late 1970s—and the question has long since passed the point of
“why license?” Today, licensing is a business no-brainer, and the essential
questi...
Go retro!
Ready For a Close-up
The alchemy of anime
You're the tops!