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Playthings - August 01, 2006

Cover Story

Pretend Play
There is a full kitchen with an oven, a sink, food (a medley of fruits and vegetables) and even a “china” set for afternoon tea. The locale: the inside of Silly Goose Toys, an Essex, Mass., toy store where role play items are a central part of sales. In fact, role play is a major part of sales for specialty and mass retailers alike—and the products go well beyond ...


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