The Toy Association Is Honoring Developmental Disabilities Awareness Month with This New Guidebook
See the 12 new play ideas and learn how they help children meet developmental milestones and promote social inclusion.
Licensing Expansions Continue! Meet 2 New Anime Franchises Kessco Just Partnered With
To helps its new franchises celebrate their global 25th anniversaries, KessCo will release branded tabletop titles and outdoor toys.
Babies’R’Us Is Back in Brick and Mortar Thanks to This New Shop-in-Shops Deal
Kohl’s is partnering with the owner of the Babies“R"Us brand to bring branded shops to 200 of their stores starting this fall.
The Toy Foundation Just Raised Nearly $400,000 for Its Children’s Hospital Play Grants
More than 240,000 children in need will benefit from the money raised for the Toy Foundation's initiative.
Are Juvenile Product Sales Declining? Depends on How Closely You Look
Year-over-year sales paint a grim picture, but pre-pandemic comparisons tell a different story according to Circana.
Barbie Has a New Boss! Meet Mattel’s New Senior Vice President of Barbie, Head of Dolls
In the new role, longtime Mattel employee Krista Berger will lead product and brand marketing for Mattel’s dolls category globally.
Despite Challenges, 2023 Toy Sales Saw Double Digit Growth From 2019
Toy sales declined by 7 percent in 2023, versus 2022, but were 17 percent higher when compared to pre-pandemic 2019 levels.
Relatable Has Officially ‘Hunted’ Down Its First-Ever Acquisition
The company, which rebranded as Relatable last summer, said this is just one of the "significant moves" they've made recently.