Kids

Genius of Play Let's Play – A Playbook for All Abilities
March 14, 2024

The Toy Association Is Honoring Developmental Disabilities Awareness Month with This New Guidebook

See the 12 new play ideas and learn how they help children meet developmental milestones and promote social inclusion.

KessCo logo on blue background
March 13, 2024

Licensing Expansions Continue! Meet 2 New Anime Franchises Kessco Just Partnered With

To helps its new franchises celebrate their global 25th anniversaries, KessCo will release branded tabletop titles and outdoor toys.

Babies"R"Us Kohl's rendering
March 12, 2024

Babies’R’Us Is Back in Brick and Mortar Thanks to This New Shop-in-Shops Deal

Kohl’s is partnering with the owner of the Babies“R"Us brand to bring branded shops to 200 of their stores starting this fall.

The Toy Foundation 2024 Children’s Hospital Play Grants
March 9, 2024

The Toy Foundation Just Raised Nearly $400,000 for Its Children’s Hospital Play Grants

More than 240,000 children in need will benefit from the money raised for the Toy Foundation's initiative.

Baby playing stock image from Deposit Photos.
February 29, 2024

Are Juvenile Product Sales Declining? Depends on How Closely You Look

Year-over-year sales paint a grim picture, but pre-pandemic comparisons tell a different story according to Circana.

Krista Berger Headshot February 2024
February 28, 2024

Barbie Has a New Boss! Meet Mattel’s New Senior Vice President of Barbie, Head of Dolls

In the new role, longtime Mattel employee Krista Berger will lead product and brand marketing for Mattel’s dolls category globally.

Clock over money Deposit Photos
February 26, 2024

Despite Challenges, 2023 Toy Sales Saw Double Digit Growth From 2019

Toy sales declined by 7 percent in 2023, versus 2022, but were 17 percent higher when compared to pre-pandemic 2019 levels.

Hunt A Killer x Relatable Acquisition Announcement
February 23, 2024

Relatable Has Officially ‘Hunted’ Down Its First-Ever Acquisition

The company, which rebranded as Relatable last summer, said this is just one of the "significant moves" they've made recently.