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NPD: 2009's toy sales slipped 0.8 percent

Feb. 1, 2010—U.S. toy business sales dipped 0.8 percent in 2009 to $21.47 billion, market research firm The NPD Group announced today. More

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    Let There Be Highlights!
    ABOUT TIME After an exclusive US introduction during holiday 2009 at bookseller Barnes & Noble, trivia board game About Time is ready for expanded retail distribution in 2010. A hit in Europe, where it has struck a chord through newspaper tie-ins, About Time (pictured) is dubbed a game of “discovery, cunning and chance” for a good reason: its board game elements are just as imp...
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  • Hasbro profits in '09 from boys toys, licensing
    Feb. 8, 2010—Helped by gains in fourth quarter sales and licensing revenue, Hasbro today reported a 22 percent jump in profit for 2009.
  • Maisto inks Marvel deal
    Feb. 6, 2010—Maisto International has been granted rights for diecast vehicles based on Marvel’s superhero characters. 
  • Walthers sells Darda to German licensee
    Feb. 5, 2010—Wm. K. Walthers has sold its Darda toy brand to Germany’s Simm Marketing, a long-time licensee of the brand.
  • Schylling fined $200K over 2007 toy recalls
    Feb. 5, 2010—Schylling will pay a $200,000 civil penalty to settle allegations that several of its toys violated federal lead paint standards and that it failed to immediately report the presence of too high levels of lead in its toys to the government.
  • Spin Master teams with a Go Go for TV series
    Feb. 2, 2010—Spin Master is partnering with Titmouse Inc. for a music-focused animated television series called The Special Offers, musical content for which will be created in part by Go Go's drummer Gina Shock.
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Stephanie Azzarone
MOM MARKET TRENDS
Stephanie Azzarone, President, Child's Play Communications
February 8, 2010
What Moms Want: Study
Late last month, I was invited to the Meredith Parents Network presentation of its re...
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Richard Gottlieb
OUT OF THE TOY BOX
Richard Gottlieb, President, Richard Gottlieb & Associates
February 8, 2010
Nuremberg Spielwarrenmesse Toy Fair 2010: Lots of people and lots of languages
I am just back in New York after spending a week in Nuremberg and as always, I am ama...
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Susan DeRagon
PLAY IT SAFE
Susan DeRagon, Associate Director, Toy and Premium Division, STR
January 20, 2010
Chemical Concerns Continue
The big news in the industry last week was the high levels of cadmium found in childr...
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Cliff Annicelli
WORTH NOTING
Cliff Annicelli, Editor, Playthings
June 25, 2009
How bicycles slipped the CPSIA noose
Interesting development today in the Consumer Product Safety Commission's efforts to ...
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